Hello,
I'm Carolin Jacob, freelance art director & designer with many years of experience in corporate design, branding, packaging, graphic and UI design. I live and work in Berlin.
My portfolio ranges from designing logos and planning photo shoots to holistic creation of comprehensive brand presences.
My portfolio ranges from designing logos and planning photo shoots to holistic creation of comprehensive brand presences.
A highlight of my work is the brand development and design of the visual identity for Eispatisserie Hokey Pokey, where I especially leveraged my passion for good packaging design.
After my studies in Mainz and London, I worked in permanent and freelance positions for renowned agencies such as TBWA Berlin, Jung von Matt/Elbe and BBDO, Berlin. During this time I had the pleasure to work on large campaigns and international photo shoots for clients like BMW, Mercedes-Benz, Mini, REWE, Smart and VW.
Over time, I have built a wonderful network of colleagues - creatives, copywriters, photographers, strategists and programmers - whom I personally value and with whom I enjoy working together very much.
After my studies in Mainz and London, I worked in permanent and freelance positions for renowned agencies such as TBWA Berlin, Jung von Matt/Elbe and BBDO, Berlin. During this time I had the pleasure to work on large campaigns and international photo shoots for clients like BMW, Mercedes-Benz, Mini, REWE, Smart and VW.
Over time, I have built a wonderful network of colleagues - creatives, copywriters, photographers, strategists and programmers - whom I personally value and with whom I enjoy working together very much.
VITA
nov 2009 - today
Freelance Art Director & Graphic Designer
Freelance Art Director & Graphic Designer
feb 2021 - dec 2021 UX/UI design studies with CareerFoundry
july 2007 - oct 2009
Senior Art Director, TBWA Berlin
Senior Art Director, TBWA Berlin
april 2006 - june 2007
Art Director, Jung von Matt/Elbe, Hamburg
Art Director, Jung von Matt/Elbe, Hamburg
jan 2004 - may 2006
Art Director, McCann Erickson, Frankfurt/M
Art Director, McCann Erickson, Frankfurt/M
march 1997 - march 2004
Freelance Graphic Designer/Junior Art Director in Frankfurt/M
Freelance Graphic Designer/Junior Art Director in Frankfurt/M
feb 2003
Diploma Communication Design, University of Applied Sciences, Mainz
Diploma Communication Design, University of Applied Sciences, Mainz
sep 1999 - march 2000
Scholarship at the Kent Institute of Art & Design, London
Graphic Design, Photography and Film
Scholarship at the Kent Institute of Art & Design, London
Graphic Design, Photography and Film
Software & Tools
Adobe CC Photoshop · Illustrator · Indesign · Sketch · InVision · Microsoft Office
AGENCIES
BRANDS