I'm Carolin Jacob, freelance art director & designer with many years of experience in corporate design, branding, packaging, graphic and UI design. I live and work in Berlin.
My portfolio ranges from designing logos and planning photo shoots to holistic creation of comprehensive brand presences.

A highlight of my work is the brand development and design of the visual identity for Eispatisserie Hokey Pokey, where I especially leveraged my passion for good packaging design.
After my studies in Mainz and London, I worked in permanent and freelance positions for renowned agencies such as TBWA Berlin, Jung von Matt/Elbe and BBDO, Berlin. During this time I had the pleasure to work on large campaigns and international photo shoots for clients like BMW, Mercedes-Benz, Mini, REWE, Smart and VW.
Over time, I have built a wonderful network of colleagues - creatives, copywriters, photographers, strategists and programmers - whom I personally value and with whom I enjoy working together very much.

nov 2009 - today
Freelance Art Director & Graphic Designer
feb 2021 - dec 2021 UX/UI design studies with CareerFoundry
july 2007 - oct 2009
Senior Art Director, TBWA Berlin
april 2006 - june 2007
Art Director, Jung von Matt/Elbe, Hamburg
jan 2004 - may 2006
Art Director, McCann Erickson, Frankfurt/M
march 1997 - march 2004
Freelance Graphic Designer/Junior Art Director in Frankfurt/M
feb 2003
Diploma Communication Design, University of Applied Sciences, Mainz
sep 1999 - march 2000
Scholarship at the Kent Institute of Art & Design, London
Graphic Design, Photography and Film
Software & Tools
Adobe CC Photoshop · Illustrator · Indesign · Sketch · InVision · Microsoft Office
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