EISPATISSERIE HOKEY POKEY
PROJECT OUTLINE
The Eispatisserie Hokey Pokey in Berlin is renown for its exceptional premium ice cream. As the responsible designer I have been in charge of the corporate design and visual language of Hokey Pokey since day one. I advise the brand strategically, design and implement all content visually. This includes signage, posters, store design, packaging, product photography, stationary, and presentations.
For the website I collaborated with Designbüro Persch, Hamburg. I oversaw the design direction and co-created the UI design, user flows and content. I am also responsible for the social media activities of Hokey Pokey: I create images, animated stories and content for Instagram and Facebook.
My ROLE
Creative Direction, Graphic Designer & Art Director, Content Creator (Social Media)
TOOLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch
STYLEGUIDE
Based on my initial logo design from 2011, I tasked Studio Martina Flor, a design studio specializing in lettering and custom fonts, with the re-design of the logo. The new logo works equally well on all devices and in all applications and was complemented by a monogram.
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![](https://cdn.myportfolio.com/31df2dd2-f5cb-40f8-a2d3-c34fd3490817/345a9b2d-9709-4f20-b5eb-ad8b51b2c297_rw_1920.jpg?h=5277ddec25a3c1c70e63af0e18d7282d)
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![](https://cdn.myportfolio.com/31df2dd2-f5cb-40f8-a2d3-c34fd3490817/d7fcb0ea-76a2-4c93-984e-7e18f7fc6fa0_rw_3840.gif?h=fc7a5992fe3f8209ef50e87f123a25ea)
Photos by Ragnar Schmuck, Andrea Zoltanetzky, Niko Robert and Carolin Jacob.
m +49 (0) 179 722 99 61